Integration
U-hopper Integrates with any platform
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User centred advertising
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Increase your results and customer satisfaction
Targeted advertising
U-HopperTargeting with a fine touch
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Expertise

U-Hopper is a high-tech start-up company whose mission is to fully exploit the potential of modern mobile handset technologies. 

By leveraging on the advanced capabilities of smartphones (in terms of computing, sensing and communications), and on the symbiosis between a smartphone and its user in daily life activities, U-Hopper provides solutions enabling a whole range of new, innovative information services.

U-Hopper provides solutions and technologies for the emerging fields of mobile crowdsensing, mobile data intelligence and personalized services. U-Hopper builds its solutions on the concept of fully exploiting the information hidden in the enormous amount of data that can be collected through and by mobile phones. This includes both usage patterns by subscribers as wel as data coming from sensors customarily found in current smartphones (accelerometers, GPS, audio and video).

Using cutting-edge data mining techniques and information analytics tools, U-Hopper solutions enable customers to identify and extract relevant patterns of usage. 

U-Hopper offers expertise in:

  • design and implementation of distributed mobile sensing solutions;
  • advanced data mining techniques and tools for smartphone-originating data;
  • analysis, design and implementation of use-cases for advanced
  • mobile computing solutions;
  • design and implementation of cross-platform solutions for collaborative sensing (Android, iPhone, Windows Mobile).
  • analysis and simulation of business models for innovative mobile computing solutions

Solutions

U-Hopper provides a comprehensive set of solutions for enriching your mobile experience. 

Using cutting-edge data mining techniques and information analytics tools, U-Hopper solutions enable customers to identify, extract and exploit relevant usage patterns. Application fields include:

  • Mobile advertising: profiling engine for delivering personalized mobile advertisements based on the construction of a rich user profile. By extracting relevant smartphone usage patterns, u-hopper technologies allow to tailor content to users preferences and expectations, while fully preserving users privacy. 
  • Urban mobility services: personalized services for smart multimodal urban transportation, providing personalized suggestions to users based on real-time mobility offers and users’ preferences.
  • Personalized well-being: personalized monitoring and analysis of physical conditions, leveraging on both data gathered from biosensors as well as from smartphone on-board sensors. The many sensors embedded on modern smartphones allow to monitor users daily activities with an unprecedented level of granularity. U-hopper exploits such information for the creation and delviery of persnalized well-being services.
  • Traffic monitoring: platform for inferring traffic conditions in an urban setting from mobile phone location data, using both a distributed monitoring platform (apps) as well as data from mobile network operators.

Mobile Advertising: new revenue opportunities for those with the right solution

Smartphones are getting more popular everyday, and advertising is now moving into people’s most personal devices. Publishers, media networks and telecom operators who can best exploit the unique characteristics of the mobile channel -- location-based, personalization and immediacy -- have a great opportunity to gain lucrative new sources of revenue.

This opens the market to great innovation in the complete advertising value chain, making possible completely new and creative forms of interaction between advertisers and customers, on the move. By exploiting the immediacy of the mobile phone, advertisers will be able to increase brand awareness/protection, and engage users in impulsive actions.

U-Hopper: Targeting with a Fine-Touch

Using state-of-the-art behavioral and micro targeting features, the U-Hopper mobile advertising platform maximizes the effectiveness of marketing campaigns while fully respecting the end-user’s privacy.

The U-Hopper allows advertisers to “get-to-know” end users before advertising to them.  This enables an unprecedented level of personalization of marketing campaigns, and allows agencies to optimally configure marketing campaigns in order to best reach their campaign objectives.

The platform features:

  • Semantic contextualization: matching the advertisement with content for calling users to action.
  • Behavioral targeting: sending relevant ads based on users’ prior actions.
  • Contextualized targeting: micro segmentation based on demographics, geography, carrier and handset specifics, time of day and location.
  • Real-time campaign monitoring and fine-tuning
  • Convergent approach: optimizeddigital advertisement over different channels in the fixed and mobile internet

Personalization: the Key to Success

Engagement and personalization: this is what determines the success of a marketing campaign!

resultsPeople don’t want spam. They want useful information and services that meet their needs and satisfy their interests. The boundary between what is an advertisement and what is a real service is becoming blurred, and so the ad needs to be what the user is looking for and not an unwanted distraction. This creates a trusted relationship where the advertisers and the user can benefit each other, and where engagement will be key for entertaining users while proposing them an advertisement.

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U-Hopper: Targeting with a Fine-Touch

the U-Hopper platformintegrates with your adv-server in order to boost the performance of any marketing campaign!

  • Brand awareness and protection through semantic contextualization
  • Targeted campaigns by micro and behavioral segmentation
  • Prediction of target market size, exposure vs. budget
  • Real-time monitoring for accurate pricing and fine-tuning of marketing campaign
  • Immediate cquisition of qualified leads from one-to-one campaigns