Using state-of-the-art behavioral and micro targeting features, the U-Hopper mobile advertising platform maximizes the effectiveness of marketing campaigns while fully respecting the end-user’s privacy.

The U-Hopper allows advertisers to “get-to-know” end users before advertising to them.  This enables an unprecedented level of personalization of marketing campaigns, and allows agencies to optimally configure marketing campaigns in order to best reach their campaign objectives.

The platform features:

• Semantic contextualization: matching the advertisement with content for calling users to action.
• Behavioral targeting: sending relevant ads based on users’ prior actions.
• Contextualized targeting: micro segmentation based on demographics, geography, carrier and handset specifics, time of day and location.
• Real-time campaign monitoring and fine-tuning
• Convergent approach: optimizeddigital advertisement over different channels in the fixed and mobile internet