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ta-poi
- (verb) Maori word meaning to travel around.
- (noun) at our latitudes, it refers to a CRM plug-in which supports B2C companies in getting to know their customers, for dealing with the increasing demand for personalized offers and services.
How does it work?
tapoi enriches customer profiles with human-centric insights, directly within the CRM in use.
How is this possible?
By leveraging on Artificial Intelligence and Machine Learning, tapoi cross-analyses first-party data (CRM) with third-party data (external), to extract relevant insights on your customers: demographics, interests and preferences will never be a question mark again!
Customer profiling: 100% GDPR compliant!
tapoi is 100% GDPR compliant, since it does not invade your customers' privacy. On the contrary, tapoi aims at introducing on the market a new and transparent approach to profiling, based on mutual trust between customer and company, to achieve a win-win situation.
What matters today:
customer experience management and personalization
Nowadays consumers want to be involved in experiences that are highly customized to who they truly are. Therefore, Customer Experience Management activities play a crucial role to achieve a high level of customer satisfaction, which translates into low customer churn rate and increased customer loyalty.
